Wabi Sabi
Our artisans in India use a highly skilled soumak weave to turn golden braids of natural jute, each with unique twists and textures into a distinctive rug full of wabi-sabi character. This rug showcases jute's natural colour tones, slubs and variations in all its glory, it’s a Loom favourite.
Crafted from the rustic, rugged fibres of the jute plant, our handcrafted rug reflects the beautiful imperfections found in nature and interpreted by the artisan's hand. Each rug is uniquely one of a kind, with its weave displaying jute’s rich texture and the weaver’s technique.
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Hassle-Free Exchanges
Loom London’s mission is to bring beautiful , quality rugs at a price that won’t break the bank.
Try at home & if not 100% happy use our 60 day no quibbles return guarantee.
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Hi We're Loom London
10 Years ago, nestled in the heart of London, a new luxury rug business has taken root. The founders, driven by a passion for textiles and a love of craftsmanship, set out to create a collection of rugs that would elevate any space.
Our journey began by scouring the globe for the finest materials and most skilled artisans.
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